Typography in motion with custom easing.
Web Animations · Motion
Chromatic Launch: interactive web narrative
We built a motion system that combines scroll storytelling, microinteractions, and dynamic composition to launch a new product with high visual impact.
Scroll scenes
Microinteractions
Lightweight 3D
scene
pulse
shift
+48%
Increase in dwell time.
+31%
CTR to demo and signup.
-22%
Reduction in mobile bounce.
Motion components
We designed a reusable kit with orchestrated animations for marketing and product.
Parallax and hover states synced to scroll velocity.
Narrative blocks that change state in each chapter.
Experience sequence
01
Immersive intro
Animations that establish tone and narrative.
02
Guided exploration
Scroll with connected scenes and smooth transitions.
03
Final interaction
CTA with micro-feedback and immediate visual response.
Creative outcomes
- Brand-aligned visual storytelling.
- Performance optimized for mobile with smooth motion.
- Components ready for new campaigns.